Launching the Imagination: pg 357-370

The artwork on page 359 is hard for me to look at. It's called "Walking on Eggshells" and depicts two naked women in a bathroom where the ground is covered with eggs. That's weird enough, but the really creepy thing is that there are also snakes all over the room, including one coming out of the toilet. This suggests to me that all the eggs are snake eggs which makes the whole thing even creepier.

Launching the Imagination pg 331-357

This reading discusses several things including different strategies in advertisement. The six contrasting strategies it lists on pages 336-338 are rational, emotional, serious, humorous, realistic, and exaggerated. I feel like a lot of companies advertise using the humorous approach these days but most fall flat, while I think emotional is usually more effective Of course it depends on what is being advertised.

Launching the Imagination: pg 311-331

On pages 318 and 319 of this reading is a very compelling interview with filmmaker Sharon Greytak. It was revealed that before she became a filmmaker, she had studied painting in college. When asked what made her decide to become a filmmaker, she explained that she liked how film making is a collaborative art while painting is more solitary. I found this interesting and it goes to show how much certain art forms can differ from each other.

Launching the Imagination: pg 287-311

This section focuses on the aspects and elements of time in design. What I found most interesting is the use of storyboards throughout this chapter. It emphasizes that time is one of the most basic aspects of film . One example of this is from Alfred Hitchcock's "The Birds" and is on page 296.

Launching the Imagination: pg 256-287

This section featured an artwork unlike most I've ever seen. It is on page 263 in figure 12.3. It is a steel arch with all kinds of work materials protruding from it including work gloves, lights, straps, and asphalt. It is an homage to those who work with their hands, and I found it to be an interesting way of conveying that message.

Launching the Imagination: pg 231-256

I found an image on page 245 to be very strange. It is Jean-Pierre Larocque's untitled sculpture of a head in figure 11.9. The head was sculpted with clay. However, it looks very different from any clay sculpture I've ever seen. Strangely enough it looks like it's made from chocolate ice cream and brownies.

Launching the Imagination: pg 198-231

My favorite part of this section is on page 219. Figure 10.3 shows an artwork called "Many Times" by Juan Munoz. It is a series of sculptures of the same man spread across two wooden bleachers. This is interesting to me, because I have never seen sculpture that utilized multiple pieces like this.